發布時間︰直統統的四邊形的塔樓上扣上了一個光禿禿的六角形屋頂，這個屋頂的形狀 完全采用幾何學上的直邊，其實更適合一個船塢或者發電廠，而不大適合這 座府邸的閑適愜意、縴巧花哨的已羅克風格。這座府邪大概可以追溯到瑪利 亞?特利莎女皇時代。但是做父親的主要願望確實實現了。艾迪特對這座露 台欣喜若狂，它出人意料地把她從病室的狹窄和單調之中解救出來。從自己 的這座觀景台上她可以用望遠鏡把廣表平展的原野盡收眼底，可以看到周遭 發生的一切，看到播種，刈草，人們忙忙碌碌，熱熱鬧鬧。度過了與世隔絕 的悠長歲月，如今又和外界建立了聯系，她便一連幾小時從這座觀景台上俯 瞰下面像靈活轉動的玩具一樣的火車，正吐著小小的煙圈越過原野，公路上 沒有一輛車能逃過她那懶洋洋的好奇的眼楮。我後來听說，她還曾多次用她 的望遠鏡觀看過我們騎馬行軍，操練，閱兵。出于一種奇特的嫉妒心，她把 她這偏僻的郊游地當作她私人的小天地隱藏起來，不讓他們家任何客人知 道。我從這忠心耿耿的約瑟夫表現出來的本能沖動的興奮情緒看出來，應邀 進入這平素外人不得檀入的塔頂，應該看成是一種特別的褒獎。 “可是這一回我們的朋友卻沒有睡著，因為在這節車廂里還坐著另外三亚洲香蕉视频在线播放 ——那個年輕人操著某種北方方言，學著那女人的腔調說道。——‘現在她 可是求得了太平，而那幫人呢，平白無故地得了她該得的那份遺產的四分之 三！這個傻瓜女人也不等我東家回來，就在一份協議上簽了字，這可是自古 以來最荒唐、最愚蠢的協議。她這麼大筆一揮就送掉了五十萬克朗。’青青草 “還要我向您人格擔保幾次？要是真有一丁點惡化的跡象，我作為大夫 一定和您做父親的同樣著急，可是您看見了，我可絲毫也不著急啊。正好相 反，她對我的頂撞一點也沒使我不高興。應該承認，這位小于金比幾星期以 前火氣大多了，激烈多了，也焦灼不安多了，大概她也給您幾個硬釘子踫過。 但是另一方面，這樣一種反抗又表示生活意志的某種加強，希望恢復健康的 意志的某種加強。只要人的機體開始運轉得更強有力，更正常，他自然也就 更加迫切地希望一勞永逸地把病治好。請您相信我，我們並不像您們以為的 那樣，特別喜歡那些听話的‘乖’病人，百依百順的病人。這種病人從自身 出發對大夫的幫助最少。我們這種人要是看到病人發出強烈的、甚至是狂暴 的反抗意志，我們只會表示歡迎，因為奇怪的是，這種看上去很荒唐的反應 有時候比我們最高明的藥物更有效果。所以我再說一遍，我心里一點也不著 急︰要是現在有人譬如說要開始對她使用一種新的治療方法，完全可以要求 她吃大苦，賣大勁；現在來動用她全部心理上的力量，說不定甚至是最合適 的時刻呢。處于她這種情況，心理力量是舉足輕重的。我不知道，”他說著 抬起頭來望我們，“你們是否完全明白我的意思了？” 我還一直無言以對。可是她猛地把活鋒一轉︰ “話說回來，我為什麼要在您面前躲躲閃閃？難道因為您沒說實話，就青青草视频 的光芒。 “真是個奇妙的人，我跟您說吧，他絕不丟下任何人不管。對他來說，
Web 2.0 (also known as Participative (or Participatory) and Social Web) refers to websites that emphasizes user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users.
The term was invented by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in late 2004. The Web 2.0 framework only specifies the design and use of websites and does not place any technical demands or specifications on designers. The transition was gradual and, therefore, no precise date for when this change happened has been given.[which?]
A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to viewing content in a passive manner. Examples of Web 2.0 features include social networking sites or social media sites (e.g., Facebook), blogs, wikis, folksonomies ("tagging" keywords on websites and links), video sharing sites (e.g., YouTube), hosted services, Web applications ("apps"), collaborative consumption platforms, and mashup applications.
Whether Web 2.0 is substantially different from prior Web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who describes the term as jargon. His original vision of the Web was "a collaborative medium, a place where we [could] all meet and read and write." On the other hand, the term Semantic Web (sometimes referred to as Web 3.0) was coined by Berners-Lee to refer to a web of content where the meaning can be processed by machines.
- 1 History
- 2 Technologies
- 3 Concepts
- 4 Usage
- 5 Education
- 6 Web-based applications and desktops
- 7 Distribution of media
- 8 Criticism
- 9 Trademark
- 10 See also
- 11 References
- 12 External links
Web 1.0 is a retronym referring to the first stage of the World Wide Web's evolution. According to Cormode and Krishnamurthy, "content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content." Personal web pages were common, consisting mainly of static pages hosted on ISP-run web servers, or on free web hosting services such as GeoCities. With Web 2.0, it became common for average web users to have social-networking profiles (on sites such as Myspace and Facebook) and personal blogs through either a low-cost web hosting service or through a dedicated host (like Blogger or LiveJournal). In general, content was generated dynamically, allowing readers to comment directly on pages in a way that was not common previously.
Some Web 2.0 capabilities were present in the days of Web 1.0, but were implemented differently. For example, a Web 1.0 site may have had a guestbook page for visitor comments, instead of a comment section at the end of each page (typical of Web 2.0). During Web 1.0, server performance and bandwidth had to be considered—lengthy comment threads on multiple pages could potentially slow down an entire site. Terry Flew, in his 3rd edition of New Media, described the differences between Web 1.0 and Web 2.0 as a,
move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on "tagging" website content using keywords (folksonomy).
Flew believed these factors formed the trends that resulted in the onset of the Web 2.0 "craze".
Some common design elements of a Web 1.0 site include:
- Static pages instead of dynamic HTML.
- Content provided from the server's filesystem instead of a relational database management system (RDBMS).
- Pages built using Server Side Includes or Common Gateway Interface (CGI) instead of a web application written in a dynamic programming language such as Perl, PHP, Python or Ruby.
- The use of HTML 3.2-era elements such as frames and tables to position and align elements on a page. These were often used in combination with spacer GIFs.
- Proprietary HTML extensions, such as the <blink> and <marquee> tags, introduced during the first browser war.
- Online guestbooks.
- GIF buttons, graphics (typically 88x31 pixels in size) promoting web browsers, operating systems, text editors and various other products.
- HTML forms sent via email. Support for server side scripting was rare on shared servers during this period. To provide a feedback mechanism for web site visitors, mailto forms were used. A user would fill in a form, and upon clicking the form's submit button, their email client would launch and attempt to send an email containing the form's details. The popularity and complications of the mailto protocol led browser developers to incorporate email clients into their browsers.
The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.
Writing when Palm Inc. introduced its first web-capable personal digital assistant (supporting Web access with WAP), DiNucci saw the Web "fragmenting" into a future that extended beyond the browser/PC combination it was identified with. She focused on how the basic information structure and hyper-linking mechanism introduced by HTTP would be used by a variety of devices and platforms. As such, her "2.0" designation refers to the next version of the Web that does not directly relate to the term's current use.
The term Web 2.0 did not resurface until 2002. These authors[which?] focus on the concepts currently associated with the term where, as Scott Dietzen puts it, "the Web becomes a universal, standards-based integration platform". In 2004, the term began to popularize when O'Reilly Media and MediaLive hosted the first Web 2.0 conference. In their opening remarks, John Battelle and Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop. The unique aspect of this migration, they argued, is that "customers are building your business for you". They argued that the activities of users generating content (in the form of ideas, text, videos, or pictures) could be "harnessed" to create value. O'Reilly and Battelle contrasted Web 2.0 with what they called "Web 1.0". They associated this term with the business models of Netscape and the Encyclop?dia Britannica Online. For example,
Netscape framed "the web as platform" in terms of the old software paradigm: their flagship product was the web browser, a desktop application, and their strategy was to use their dominance in the browser market to establish a market for high-priced server products. Control over standards for displaying content and applications in the browser would, in theory, give Netscape the kind of market power enjoyed by Microsoft in the PC market. Much like the "horseless carriage" framed the automobile as an extension of the familiar, Netscape promoted a "webtop" to replace the desktop, and planned to populate that webtop with information updates and applets pushed to the webtop by information providers who would purchase Netscape servers.
In short, Netscape focused on creating software, releasing updates and bug fixes, and distributing it to the end users. O'Reilly contrasted this with Google, a company that did not, at the time, focus on producing end-user software, but instead on providing a service based on data such as, the links that Web page authors make between sites. Google exploits this user-generated content to offer Web searches based on reputation through its "PageRank" algorithm. Unlike software, which undergoes scheduled releases, such services are constantly updated, a process called "the perpetual beta". A similar difference can be seen between the Encyclop?dia Britannica Online and Wikipedia - while the Britannica relies upon experts to write articles and release them periodically in publications, Wikipedia relies on trust in (sometimes anonymous) community members to constantly write and edit content. Wikipedia editors are not required to have educational credentials, such as degrees, in the subjects in which they are editing. Wikipedia is not based on subject-matter expertise, but rather on an adaptation of the open source software adage "given enough eyeballs, all bugs are shallow". This maxim is stating that if enough users are able to look at a software product's code (or a website), then these users will be able to fix any "bugs" or other problems. The Wikipedia volunteer editor community produces, edits, and updates articles constantly. O'Reilly's Web 2.0 conferences have been held every year since 2004, attracting entrepreneurs, representatives from large companies, tech experts and technology reporters.
The popularity of Web 2.0 was acknowledged by 2006 TIME magazine Person of The Year (You). That is, TIME selected the masses of users who were participating in content creation on social networks, blogs, wikis, and media sharing sites.
In the cover story, Lev Grossman explains:
It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world but also change the way the world changes.
Instead of merely reading a Web 2.0 site, a user is invited to contribute to the site's content by commenting on published articles, or creating a user account or profile on the site, which may enable increased participation. By increasing emphasis on these already-extant capabilities, they encourage users to rely more on their browser for user interface, application software ("apps") and file storage facilities. This has been called "network as platform" computing. Major features of Web 2.0 include social networking websites, self-publishing platforms (e.g., WordPress' easy-to-use blog and website creation tools), "tagging" (which enables users to label websites, videos or photos in some fashion), "like" buttons (which enable a user to indicate that they are pleased by online content), and social bookmarking.
Users can provide the data and exercise some control over what they share on a Web 2.0 site. These sites may have an "architecture of participation" that encourages users to add value to the application as they use it. Users can add value in many ways, such as by commenting on news stories on a news website, by uploading a relevant photo on a travel website, or by adding a link to a video or TED talk which is pertinent to the subject being discussed on a website. Some scholars argue that cloud computing is an example of Web 2.0 because it is simply an implication of computing on the Internet.
Web 2.0 offers almost all users the same freedom to contribute. While this opens the possibility for serious debate and collaboration, it also increases the incidence of "spamming", "trolling", and can even create a venue for racist hate speech, cyberbullying, and defamation. The impossibility of excluding group members who do not contribute to the provision of goods (i.e., to the creation of a user-generated website) from sharing the benefits (of using the website) gives rise to the possibility that serious members will prefer to withhold their contribution of effort and "free ride" on the contributions of others. This requires what is sometimes called radical trust by the management of the Web site.
According to Best, the characteristics of Web 2.0 are rich user experience, user participation, dynamic content, metadata, Web standards, and scalability. Further characteristics, such as openness, freedom, and collective intelligence by way of user participation, can also be viewed as essential attributes of Web 2.0. Some websites require users to contribute user-generated content to have access to the website, to discourage "free riding".
The key features of Web 2.0 include:
- Folksonomy free classification of information; allows users to collectively classify and find information (e.g. "tagging" of websites, images, videos or links)
- Rich user experience dynamic content that is responsive to user input (e.g., a user can "click" on an image to enlarge it or find out more information)
- User participation information flows two ways between the site owner and site users by means of evaluation, review, and online commenting. Site users also typically create user-generated content for others to see (e.g., Wikipedia, an online encyclopedia that anyone can write articles for or edit)
- Software as a service (SaaS) Web 2.0 sites developed APIs to allow automated usage, such as by a Web "app" (software application) or a mashup
- Mass participation near-universal web access leads to differentiation of concerns, from the traditional Internet user base (who tended to be hackers and computer hobbyists) to a wider variety of users
Comparison with Web 1.0
This section contains close paraphrasing of one or more non-free copyrighted sources. (January 2017) (Learn how and when to remove this template message)
|Web 1.0||Web 2.0|
|Banner ads on websites||Automatic text, image, video, and interactive media advertisements, that are targeted to website content and audience|
|Ofoto, an online digital photography website, on which users could store, share, view and print digital photos||Flickr, an image hosting and video hosting website and web services suite|
|content delivery networks (CDN)||BitTorrent and eMule, communications protocols of peer-to-peer file sharing (P2P) which is used to distribute data and electronic files over the Internet|
|mp3.com, a website providing information about digital music and artists, songs, services, community, and technologies and a legal, free music-sharing service||Napster, a pioneering peer-to-peer (P2P) file sharing Internet service that emphasized sharing digital audio files, typically songs, encoded in MP3 format|
|Britannica Online, written by professionals and experts||Wikipedia, can be written and edited by any person, even amateurs and non-experts|
|evite||upcoming.org and EVDB|
|domain name speculation||search engine optimization (SEO)|
|page views||cost per click|
|"screen scraping"||web services|
|publishing of online documents, once approved by gatekeepers and editorial staff||mass user participation, without approval of content by gatekeepers or editorial staff|
|content management systems||wikis that allow almost any users to contribute|
|directories (taxonomy)||"tagging" of websites, images and videos (folksonomy)|
As a widely available plug-in independent of W3C standards (the World Wide Web Consortium is the governing body of Web standards and protocols), Adobe Flash is capable of doing many things that were not possible pre-HTML5. Of Flash's many capabilities, the most commonly used is its ability to integrate streaming multimedia into HTML pages. With the introduction of HTML5 in 2010 and the growing concerns with Flash's security, the role of Flash is decreasing.
On the server-side, Web 2.0 uses many of the same technologies as Web 1.0. Languages such as Perl, PHP, Python, Ruby, as well as Enterprise Java (J2EE) and Microsoft.NET Framework, are used by developers to output data dynamically using information from files and databases. This allows websites and web services to share machine readable formats such as XML (Atom, RSS, etc.) and JSON. When data is available in one of these formats, another website can use it to integrate a portion of that site's functionality.
Web 2.0 can be described in three parts:
- Rich Internet application (RIA) — defines the experience brought from desktop to browser, whether it is "rich" from a graphical point of view or a usability/interactivity or features point of view.
- Web-oriented architecture (WOA) — defines how Web 2.0 applications expose their functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications. Examples are feeds, RSS feeds, web services, mashups.
- Social Web — defines how Web 2.0 websites tend to interact much more with the end user and make the end user an integral part of the website, either by adding his or her profile, adding comments on content, uploading new content, or adding user-generated content (e.g., personal digital photos).
As such, Web 2.0 draws together the capabilities of client- and server-side software, content syndication and the use of network protocols. Standards-oriented Web browsers may use plug-ins and software extensions to handle the content and user interactions. Web 2.0 sites provide users with information storage, creation, and dissemination capabilities that were not possible in the environment known as "Web 1.0".
- Finding information through keyword search.
- Links to other websites
- Connects information sources together using the model of the Web.
- The ability to create and update content leads to the collaborative work of many authors. Wiki users may extend, undo, redo and edit each other's work. Comment systems allow readers to contribute their viewpoints.
- Categorization of content by users adding "tags" — short, usually one-word or two-word descriptions — to facilitate searching. For example, a user can tag a metal song as "death metal". Collections of tags created by many users within a single system may be referred to as "folksonomies" (i.e., folk taxonomies).
- Software that makes the Web an application platform as well as a document server. Examples include Adobe Reader, Adobe Flash, Microsoft Silverlight, ActiveX, Oracle Java, QuickTime, and Windows Media.
- The use of syndication technology, such as RSS feeds to notify users of content changes.
While SLATES forms the basic framework of Enterprise 2.0, it does not contradict all of the higher level Web 2.0 design patterns and business models. It includes discussions of self-service IT, the long tail of enterprise IT demand, and many other consequences of the Web 2.0 era in enterprise uses.
Documents of Web 2.0 can be assessed by measures related to such quality dimension as accessibility, completeness, credibility, involvement, objectivity, readability, relevance, reputation, style, timeliness, uniqueness and usefulness
A third important part of Web 2.0 is the social web. The social Web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 applications tend to interact much more with the end user. As such, the end user is not only a user of the application but also a participant by:
- Curating with RSS
- Social bookmarking
- Social networking
- Social media
- Web content voting: Review site or Rating site
The popularity of the term Web 2.0, along with the increasing use of blogs, wikis, and social networking technologies, has led many in academia and business to append a flurry of 2.0's to existing concepts and fields of study, including Library 2.0, Social Work 2.0, Enterprise 2.0, PR 2.0, Classroom 2.0, Publishing 2.0, Medicine 2.0, Telco 2.0, Travel 2.0, Government 2.0, and even Porn 2.0. Many of these 2.0s refer to Web 2.0 technologies as the source of the new version in their respective disciplines and areas. For example, in the Talis white paper "Library 2.0: The Challenge of Disruptive Innovation", Paul Miller argues
Blogs, wikis and RSS are often held up as exemplary manifestations of Web 2.0. A reader of a blog or a wiki is provided with tools to add a comment or even, in the case of the wiki, to edit the content. This is what we call the Read/Write web. Talis believes that Library 2.0 means harnessing this type of participation so that libraries can benefit from increasingly rich collaborative cataloging efforts, such as including contributions from partner libraries as well as adding rich enhancements, such as book jackets or movie files, to records from publishers and others.
Here, Miller links Web 2.0 technologies and the culture of participation that they engender to the field of library science, supporting his claim that there is now a "Library 2.0". Many of the other proponents of new 2.0s mentioned here use similar methods. The meaning of Web 2.0 is role dependent. For example, some use Web 2.0 to establish and maintain relationships through social networks, while some marketing managers might use this promising technology to "end-run traditionally unresponsive I.T. department[s]."
There is a debate over the use of Web 2.0 technologies in mainstream education. Issues under consideration include the understanding of students' different learning modes; the conflicts between ideas entrenched in informal online communities and educational establishments' views on the production and authentication of 'formal' knowledge; and questions about privacy, plagiarism, shared authorship and the ownership of knowledge and information produced and/or published on line.
Web 2.0 is used by companies, non-profit organisations and governments for interactive marketing. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, customer service enhancement, product or service improvement and promotion. Companies can use Web 2.0 tools to improve collaboration with both its business partners and consumers. Among other things, company employees have created wikis—Web sites that allow users to add, delete, and edit content — to list answers to frequently asked questions about each product, and consumers have added significant contributions.
Another marketing Web 2.0 lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. Mainstream media usage of Web 2.0 is increasing. Saturating media hubs—like The New York Times, PC Magazine and Business Week — with links to popular new Web sites and services, is critical to achieving the threshold for mass adoption of those services. User web content can be used to gauge consumer satisfaction. In a recent article for Bank Technology News, Shane Kite describes how Citigroup's Global Transaction Services unit monitors social media outlets to address customer issues and improve products. According to Google Timeline, the term Web 2.0 was discussed and indexed most frequently in 2005, 2007 and 2008. Its average use is continuously declining by 2 4% per quarter since April 2008.
In tourism industries, social media is an effective channel to attract travellers and promote tourism products and services by engaging with customers. The brand of tourist destinations can be built through marketing campaigns on social media and by engaging with customers. For example, the “Snow at First Sight” campaign launched by the State of Colorado aimed to bring brand awareness to Colorado as a winter destination. The campaign used social media platforms, for example, Facebook and Twitter, to promote this competition, and requested the participants to share experiences, pictures and videos on social media platforms. As a result, Colorado enhanced their image as a winter destination and created a campaign worth about $2.9 million.
The tourism organisation can earn brand royalty from interactive marketing campaigns on social media with engaging passive communication tactics. For example, “Moms” advisors of the Walt Disney World are responsible for offering suggestions and replying to questions about the family trips at Walt Disney World. Due to its characteristic of expertise in Disney, “Moms” was chosen to represent the campaign. Social networking sites, such as Facebook, can be used as a platform for providing detailed information about the marketing campaign, as well as real-time online communication with customers. Korean Airline Tour created and maintained a relationship with customers by using Facebook for individual communication purposes.
Travel 2.0 refers a model of Web 2.0 on tourism industries which provides virtual travel communities. The travel 2.0 model allows users to create their own content and exchange their words through globally interactive features on websites. The users also can contribute their experiences, images and suggestions regarding their trips through online travel communities. For example, TripAdvisor is an online travel community which enables user to rate and share autonomously their reviews and feedback on hotels and tourist destinations. Non pre-associate users can interact socially and communicate through discussion forums on TripAdvisor.
Social media, especially Travel 2.0 websites, plays a crucial role in decision-making behaviors of travelers. The user-generated content on social media tools have a significant impact on travelers choices and organisation preferences. Travel 2.0 sparked radical change in receiving information methods for travelers, from business-to-customer marketing into peer-to-peer reviews. User-generated content became a vital tool for helping a number of travelers manage their international travels, especially for first time visitors. The travellers tend to trust and rely on peer-to-peer reviews and virtual communications on social media rather than the information provided by travel suppliers.
In addition, an autonomous review feature on social media would help travelers reduce risks and uncertainties before the purchasing stages. Social media is also a channel for customer complaints and negative feedback which can damage images and reputations of organisations and destinations. For example, a majority of UK travellers read customer reviews before booking hotels, these hotels receiving negative feedback would be refrained by half of customers.
Therefore, the organisations should develop strategic plans to handle and manage the negative feedback on social media. Although the user-generated content and rating systems on social media are out of a businesses controls, the business can monitor those conversations and participate in communities to enhance customer loyalty and maintain customer relationships.
Web 2.0 could allow for more collaborative education. For example, blogs give students a public space to interact with one another and the content of the class. Some studies suggest that Web 2.0 can increase the public's understanding of science, which could improve governments' policy decisions. A 2012 study by researchers at the University of Wisconsin-Madison notes that "...the internet could be a crucial tool in increasing the general public’s level of science literacy. This increase could then lead to better communication between researchers and the public, more substantive discussion, and more informed policy decision."
Web-based applications and desktops
Ajax has prompted the development of Web sites that mimic desktop applications, such as word processing, the spreadsheet, and slide-show presentation. WYSIWYG wiki and blogging sites replicate many features of PC authoring applications. Several browser-based services have emerged, including EyeOS and YouOS.(No longer active.) Although named operating systems, many of these services are application platforms. They mimic the user experience of desktop operating systems, offering features and applications similar to a PC environment, and are able to run within any modern browser. However, these so-called "operating systems" do not directly control the hardware on the client's computer. Numerous web-based application services appeared during the dot-com bubble of 1997 2001 and then vanished, having failed to gain a critical mass of customers.
Distribution of media
XML and RSS
Many regard syndication of site content as a Web 2.0 feature. Syndication uses standardized protocols to permit end-users to make use of a site's data in another context (such as another Web site, a browser plugin, or a separate desktop application). Protocols permitting syndication include RSS (really simple syndication, also known as Web syndication), RDF (as in RSS 1.1), and Atom, all of which are XML-based formats. Observers have started to refer to these technologies as Web feeds. Specialized protocols such as FOAF and XFN (both for social networking) extend the functionality of sites and permit end-users to interact without centralized Web sites.
Web 2.0 often uses machine-based interactions such as REST and SOAP. Servers often expose proprietary Application programming interfaces (API), but standard APIs (for example, for posting to a blog or notifying a blog update) have also come into use. Most communications through APIs involve XML or JSON payloads. REST APIs, through their use of self-descriptive messages and hypermedia as the engine of application state, should be self-describing once an entry URI is known. Web Services Description Language (WSDL) is the standard way of publishing a SOAP Application programming interface and there are a range of Web service specifications.
Critics of the term claim that "Web 2.0" does not represent a new version of the World Wide Web at all, but merely continues to use so-called "Web 1.0" technologies and concepts. First, techniques such as Ajax do not replace underlying protocols like HTTP, but add an additional layer of abstraction on top of them. Second, many of the ideas of Web 2.0 were already featured in implementations on networked systems well before the term "Web 2.0" emerged. Amazon.com, for instance, has allowed users to write reviews and consumer guides since its launch in 1995, in a form of self-publishing. Amazon also opened its API to outside developers in 2002. Previous developments also came from research in computer-supported collaborative learning and computer supported cooperative work (CSCW) and from established products like Lotus Notes and Lotus Domino, all phenomena that preceded Web 2.0. Tim Berners-Lee, who developed the initial technologies of the Web, has been an outspoken critic of the term, while supporting many of the elements associated with it. In the environment where the Web originated, each workstation had a dedicated IP address and always-on connection to the Internet. Sharing a file or publishing a web page was as simple as moving the file into a shared folder.
Perhaps the most common criticism is that the term is unclear or simply a buzzword. For many people who work in software, version numbers like 2.0 and 3.0 are for software versioning or hardware versioning only, and to assign 2.0 arbitrarily to many technologies with a variety of real version numbers has no meaning. The web does not have a version number. For example, in a 2006 interview with IBM developerWorks podcast editor Scott Laningham, Tim Berners-Lee described the term "Web 2.0" as a jargon:
"Nobody really knows what it means... If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along... Web 2.0, for some people, it means moving some of the thinking [to the] client side, so making it more immediate, but the idea of the Web as interaction between people is really what the Web is. That was what it was designed to be... a collaborative space where people can interact."
Other critics labeled Web 2.0 "a second bubble" (referring to the Dot-com bubble of 1997 2000), suggesting that too many Web 2.0 companies attempt to develop the same product with a lack of business models. For example, The Economist has dubbed the mid- to late-2000s focus on Web companies as "Bubble 2.0".
In terms of Web 2.0's social impact, critics such as Andrew Keen argue that Web 2.0 has created a cult of digital narcissism and amateurism, which undermines the notion of expertise by allowing anybody, anywhere to share and place undue value upon their own opinions about any subject and post any kind of content, regardless of their actual talent, knowledge, credentials, biases or possible hidden agendas. Keen's 2007 book, Cult of the Amateur, argues that the core assumption of Web 2.0, that all opinions and user-generated content are equally valuable and relevant, is misguided. Additionally, Sunday Times reviewer John Flintoff has characterized Web 2.0 as "creating an endless digital forest of mediocrity: uninformed political commentary, unseemly home videos, embarrassingly amateurish music, unreadable poems, essays and novels... [and that Wikipedia is full of] mistakes, half-truths and misunderstandings". In a 1994 Wired interview, Steve Jobs, forecasting the future development of the web for personal publishing, said "The Web is great because that person can't foist anything on you-you have to go get it. They can make themselves available, but if nobody wants to look at their site, that's fine. To be honest, most people who have something to say get published now." Michael Gorman, former president of the American Library Association has been vocal about his opposition to Web 2.0 due to the lack of expertise that it outwardly claims, though he believes that there is hope for the future.
"The task before us is to extend into the digital world the virtues of authenticity, expertise, and scholarly apparatus that have evolved over the 500 years of print, virtues often absent in the manuscript age that preceded print".
There is also a growing body of critique of Web 2.0 from the perspective of political economy. Since, as Tim O'Reilly and John Batelle put it, Web 2.0 is based on the "customers... building your business for you," critics have argued that sites such as Google, Facebook, YouTube, and Twitter are exploiting the "free labor" of user-created content. Web 2.0 sites use Terms of Service agreements to claim perpetual licenses to user-generated content, and they use that content to create profiles of users to sell to marketers. This is part of increased surveillance of user activity happening within Web 2.0 sites. Jonathan Zittrain of Harvard's Berkman Center for the Internet and Society argues that such data can be used by governments who want to monitor dissident citizens. The rise of AJAX-driven web sites where much of the content must be rendered on the client has meant that users of older hardware are given worse performance versus a site purely composed of HTML, where the processing takes place on the server. Accessibility for disabled or impaired users may also suffer in a Web 2.0 site.
Others have noted that Web 2.0 technologies are tied to particular political ideologies. "Web 2.0 discourse is a conduit for the materialization of neoliberal ideology." The technologies of Web 2.0 may also "function as a disciplining technology within the framework of a neoliberal political economy."
In November 2004, CMP Media applied to the USPTO for a service mark on the use of the term "WEB 2.0" for live events. On the basis of this application, CMP Media sent a cease-and-desist demand to the Irish non-profit organisation IT@Cork on May 24, 2006, but retracted it two days later. The "WEB 2.0" service mark registration passed final PTO Examining Attorney review on May 10, 2006, and was registered on June 27, 2006. The European Union application (which would confer unambiguous status in Ireland) was declined on May 23, 2007.
- Cloud computing
- Collective intelligence
- Connectivity of social media
- Crowd computing
- Enterprise social software
- Mass collaboration
- New media
- Office suite
- Open source governance
- Privacy issues of social networking sites
- Social commerce
- Social shopping
- Web 2.0 for development (web2fordev)
- You (Time Person of the Year)
- Libraries in Second Life
- List of free software for Web 2.0 Services
- Cute cat theory of digital activism
- Application domains
- Blank, Grant; Reisdorf, Bianca (2012-05-01). "The Participatory Web". Information. 15 (4): 537 554. doi:10.1080/1369118X.2012.665935.
- "What is Web 1.0? - Definition from Techopedia". Techopedia.com. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
- Graham, Paul (November 2005). "Web 2.0". Archived from the original on 2012-10-10. Retrieved 2006-08-02.
I first heard the phrase 'Web 2.0' in the name of the Web 2.0 conference in 2004.
- O'Reilly, Tim (2005-09-30). "What Is Web 2.0". O'Reilly Network. Archived from the original on 2013-04-24. Retrieved 2006-08-06.
- Strickland, Jonathan (2007-12-28). "How Web 2.0 Works". computer.howstuffworks.com. Archived from the original on 2015-02-17. Retrieved 2015-02-28.
- DiNucci, Darcy (1999). "Fragmented Future" (PDF). Print. 53 (4): 32. Archived (PDF) from the original on 2011-11-10. Retrieved 2011-11-04.
- "DeveloperWorks Interviews: Tim Berners-Lee". 2006-07-28. Archived from the original on 2012-08-21. Retrieved 2012-08-05.
- "Berners-Lee on the read/write web". BBC News. 2005-08-09. Archived from the original on 2012-09-01. Retrieved 2012-08-05.
- Richardson, Will (2009). Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms (2nd ed.). California: Corwin Press. p. 1. ISBN 978-1-4129-5972-8.
- "What is Web 3.0? Webopedia Definition". www.webopedia.com. Archived from the original on 2017-02-15. Retrieved 2017-02-15.
- Berners-Lee, Tim; James Hendler; Ora Lassila (May 17, 2001). "The Semantic Web" (PDF). Scientific American. Archived (PDF) from the original on October 1, 2018. Retrieved October 1, 2018.
- Balachander Krishnamurthy, Graham Cormode (2 June 2008). "Key differences between Web 1.0 and Web 2.0". First Monday. 13 (6). Archived from the original on 25 October 2012. Retrieved 23 September 2014.
- "Geocities - Dead Media Archive". cultureandcommunication.org. Archived from the original on 2014-05-24. Retrieved 2014-09-23.
- "So Long, GeoCities: We Forgot You Still Existed". 2009-04-23. Archived from the original on 2014-10-17. Retrieved 2014-09-23.
- Flew, Terry (2008). New Media: An Introduction (3rd ed.). Melbourne: Oxford University Press. p. 19.
- Viswanathan, Ganesh; Dutt Mathur, Punit; Yammiyavar, Pradeep (March 2010). "From Web 1.0 to Web 2.0 and beyond: Reviewing usability heuristic criteria taking music sites as case studies". IndiaHCI Conference. Mumbai. Retrieved 20 February 2015.
- "Is there a Web 1.0?". HowStuffWorks. January 28, 2008. Archived from the original on February 22, 2019. Retrieved February 15, 2019.
- "The Right Size of Software". www.catb.org. Archived from the original on 2015-06-17. Retrieved 2015-02-20.
- Idehen, Kingsley. 2003. RSS: INJAN (It's not just about news). Blog. Blog Data Space. August 21 OpenLinkSW.com[dead link]
- Idehen, Kingsley. 2003. Jeff Bezos Comments about Web Services. Blog. Blog Data Space. September 25. OpenLinkSW.com Archived 2010-02-12 at the Wayback Machine
- Knorr, Eric. 2003. The year of Web services. CIO, December 15.
- O'Reilly, Tim, and John Battelle. 2004. Opening Welcome: State of the Internet Industry. In San Francisco, California, October 5.
- O’Reilly, T., 2005.
- Grossman, Lev. 2006. Person of the Year: You. December 25. Time.com Archived 2009-09-23 at the Wayback Machine
- Hinchcliffe, Dion (2006-04-02). "The State of Web 2.0". Web Services. Archived from the original on 2007-05-15. Retrieved 2006-08-06.
- [SSRN: http://ssrn.com/abstract=732483 Wireless Communications and Computing at a Crossroads: New Paradigms and Their Impact on Theories Governing the Public's Right to Spectrum Access], Patrick S. Ryan, Journal on Telecommunications & High Technology Law, Vol. 3, No. 2, p. 239, 2005.
- Pal, Surendra Kumar. "Learn More About Web 2.0". academia.edu. Retrieved 2015-10-14.
- Gerald Marwell and Ruth E. Ames: "Experiments on the Provision of Public Goods. I. Resources, Interest, Group Size, and the Free-Rider Problem". The American Journal of Sociology, Vol. 84, No. 6 (May, 1979), pp. 1335 1360
- Best, D., 2006. Web 2.0 Next Big Thing or Next Big Internet Bubble? Lecture Web Information Systems. Techni sche Universiteit Eindhoven.
- Greenmeier, Larry & Gaudin, Sharon. "Amid The Rush To Web 2.0, Some Words Of Warning